Just as Oscar Mayer’s NYFW launch of the ‘Hotdogger’ uniform is a real-world example of its core mission of ‘sparking smiles’ and Chipotle’s avocado streetwear line (made from recycled avocado skins) reinforces its upcycling approach, the Greggs x Primark collection is an embodiment of their down-to-earth approach to both fashion and food. That’s why we’ve teamed up with Primark once again to ensure you’re not only festival-ready – but looking like a snack to boot. Hold on to your Steak Bakes, because Greggs and Primark are reuniting once again for a Christmas collection.

Greggs and Primark collab on second collection Fresh drop! Greggs and Primark collab on second collection

Up the pastry vibes with our classic black print or our OG all-over print design and seamlessly freshen up any outfit while keeping your head protected from the sun. The exclusive range, which is the latest in a long line of iconic collaborations for Primark, comes off the back of the recent Netflix Stranger Things collaboration which saw the exclusive Hellfire Club t-shirt sell out in days. From previous client projects at ICON Printing, we know that brands with a playful tone of voice can cause a bit of a stir with logo-centric design, recognisable colour schemes and some savvy marketing to transform what is essentially very simple clothing items. Our third Greggs x Primark collection will be dropping in Primark nationwide from Tuesday 29th November.Now, an expert has revealed the reason why the Greggs and Primark collaboration has been such a hit. For novelty merchandise to be successful, the brand must toe the line between self-awareness and confidence in the brand’s identity. Fashion is about escapism, community, and perhaps even a little nostalgia for simpler times – like taking a break with a hot cheese and onion pasty. This black crewneck T-shirt features the nation’s most famous plant-based pastry – the Greggs Vegan Sausage Roll.

Greggs X Primark | Primark

Take your pick from logo tees, sweatshirts and hoodies and wear your love of the tasty treat purveyors with pride. Our Primark X Greggs bag options make the perfect convoys to carry all your essentials (those precious pastries…) The all-over print bumbag is a festival necessity for hands-free pastry preservation as you dance the day away, while our logo print tote bag ensures you’ve always got room for your muddy must-haves.In a limited run earlier this year, it proved so popular that there were queues around the block and in just three days shelves were bare. Whether you need a ‘fit for your next staycay (complete with a service station Greggs stop-off ofc) or something to sport while you indulge in your next Steak Bake break, our collection of merch is a must-have.