AB, DD8, DD11, IV, KW1 KW14, PA21 PA40, PH17, PH26, PH30, PH35, PH37,PH39, PH41, PH49, PH50, KW15, KW16, KW17, ZE, HS, PA20, PA41, PA49, PA60, PA75, PA77, PA78, KA27, KA28, PH42, PH44, IV40 As well as choosing a hair lightener, finding the perfect product to cover regrowth is key. This is determined by the percentage of gray and your client’s desired look. First, consider the hair’s natural starting point. This is the foundation of your blonde creation, and it has a big impact on the formulas you use when you lighten and tone. Start with a consultation, where you can ask your client about their hair history. Here, you’ll want to cover four key questions that give you a clear idea of the hair you’re working with: Those who want every last grey hair gone should turn to a permanent formula, as it offers complete coverage that doesn’t fade away. Suggest it to clients who hope to make silver strays vanish – it covers even the stubborn strands! – and mix 1:1 with our hair developer Welloxon Perfect to increase the intensity. 3. Lightener

Illumina Color by Wella Professionals is a global beauty phenomenon, setting a new benchmark for naturalness in permanent hair color with incredible light reflection and outstanding hair protection. This professional hair color cream line allows the creation of new color expressions and elevates light to its highest spectrum revealing previously unseen potential in hair. Illumina Color with Microlight Technology, the most advanced Wella color science, protects hair cuticles and leaves hair luminous in any kind of light. But, how do you know what shade of blonde toner to use? Start by looking at the underlying pigment the lightener has exposed. If the hair hasn’t yet been lightened, preempt the tone that might appear as a result of lifting. What type of coverage do they want? Find out if they’re hoping for a soft blend or more opaque coverage. This is key before mixing up a formula, as it’s essential you choose the right colour product. Try: Your favorite Blondor product for highlights, Blondor Freelights for balayage or Color Touch to create lowlights. A nourishing collection of 12 ammonia-free toners. Formulated with Argan Oil and Vitamin E to care as they colour the hair.Next, apply the root coverage, making sure you saturate the regrowth area with your client’s chosen shade. Allow color to develop for 40 minutes (or up to 25 minutes under heat), then shampoo and neutralize. To revive lengths and ends, finish with a glossing service for soft tone and a boost of shine.

Wella Illumina is a premium colour brand that introduces the wonder of light to the Wella portfolio.

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While a demi-permanent or semi-permanent hair color can be applied to any level of grey, it’s often used to camouflage early greys, giving 30-70% coverage. The benefits of going semi- or demi-permanent are threefold: it provides a rich, true-to-tone finish, it fades beautifully, and it doesn’t leave a harsh demarcation line when roots grow out. 2. Permanent Colour It’s important to note that not all grey hair takes on a coarse, dry texture. In fact, often, those silver strands can be very fine and a little wispy. However – coarse or not – hair tends to produce less oil over time (just as pigment decreases), which is why you might see a wiry finish. It just means the strands are parched. This is the classic root coverage, designed to disguise grey regrowth coming through. Try it with Koleston Perfect for 100% coverage, Koleston Perfect Intense Naturals for 100%, opaque coverage or Illumina Color to achieve 100%, translucent coverage. 2. Express Touch-Up UK mainland only. Surcharges apply to the following locations The Channel Islands & Isles of Scilly