With the TV in Filmmaker mode, there was a notable degree of judder and blur in film scenes with camera motion. Watching a scene from the James Bond film No Time to Die, for example, a shot where the camera pans across a cemetery on a craggy hillside showed significant artifacts of both types. Fortunately, the TV’s Clarity menu provides independent Judder and Blur adjustments to minimize such artifacts, and it’s possible to create a setting that doesn’t also introduce a significant “soap opera effect”– something that the other Clarity presets generate. Percentage luminance drop at 35 degree horizontal angle from the centre of the screen with 100% white output After two weeks of searching the Internet and trolling the electrical stores, I settled on either the 55 inch U8G or a refurbished LG/Samsung one Oled and the other Qled. It’s a 144Hz panel, which – in theory, at least – ought to be good news for PC gamers. And half of its four HDMI inputs are rated to the 2.1 standard with 4K/144Hz, AMD FreeSync Premium, ALLM and VRR capability. One of them is eARC-enabled, too.

Hisense uses Google TV as a smart TV interface for the U8K series. A built-in mic gives you a hands-free voice command option (the microphone can also be switched off) and there’s also a button-activated mic on the set’s remote control. Beyond Google Assistant, the U8K has an Alexa voice control option, and it supports Apple HomeKit and AirPlay 2 for streaming from an iPhone or iPad. Chromecast built-in provides yet another streaming option. You learn more about the differences between all these formats in TV screen technology explained. How do the brands' HDR TV screen standards compare? It could be manufacturing them more cheaply. The more efficient a company is at producing a TV, the more cheaply it can sell them while turning a profit. That's why the price of high-end technologies gradually drops. QLED and OLED display were frighteningly expensive at launch, but several years later they are easier to make and more affordable as a result. Practice makes perfect (and cheaper). Not only do some of Hisense’s affordable sets rank among the best 4K TVs, but the company has also successfully expanded into the projector market, with certain models in its Laser TV lineup, such as the PX1 Pro , counting among the best 4K projectors.

You work at BID, what a legend.

Just because we’ve all got used to Hisense products being very aggressively priced relative to a) their specification and b) their most obvious rivals, that doesn’t make it any less notable. High-end Hisense TVs support HDR10, HLG and Dolby Vision, while its top-of-the-range OLED sets have HDR10+ and Dolby Vision IQ too. This puts them right in the mix with the household name TV brands.

Adjustable feet let you select table stand width to accommodate soundbar placement. (Image credit: Future) Hisense U8H review: sound quality I discounted the Samsung because they only offer 1 years discount and then the LG because in the description it had severe ghosting issues. Neither of them were new and only offered shop warranty of 3 months. Other audio features include a Late Night mode (useful for reducing overall dynamic range without affecting dialogue clarity) and a multi-band equalizer to dial in the sound to your liking. Max light output HDR (high dynamic range) while displaying small white square taking up 60% of the screen (measured in Nits)The subwoofer speaker located on the U8H's rear-panel. (Image credit: Future) Hisense U8H review: gaming Atmos is designed to send sound over your head, or at least simulate it. Since most TVs don't have speakers pointed upwards this effect tends to be negligible. Hisense's U8K series uses the Google TV smart interface. (Image credit: Future) Hisense U8K Series TV review: Smart TV and menus The remote is a similar effort to previous and a slight improvement as it doesn’t attempt to cram as many buttons into a small space. Features With its bright, daylight-friendly picture, the U8H is a great option for sports viewing. When I streamed an Athletic Club vs Almeria soccer match on ESPN+, the set’s impressive motion handling ensured that details in the image remained solid, even with players running across the field and fans waving large flags. One bit of related advice: do not turn on the Motion Clearness setting for sports viewing. This setting served to effectively halve the set’s brightness while not offering up any visible motion resolution benefit.

When I test TVs, my first step is to spend a few days using it for casual viewing for break-in and to assess the out-of-box picture presets. The next step is to select the most accurate-looking preset (typically labeled Movie or Cinema) and measure the white balance (grayscale), gamma and color point accuracy using Portrait Displays’ Calman color calibration software. The resulting measurements provide Delta-E values (the margin of error between the test pattern source and what’s shown on-screen) for each category, and they allow for an assessment of the TV’s overall accuracy. Like the U8K, this model has a very wide color gamut, so it's vibrant and colorful. It also has equally good image processing, which is very welcome for this mid-range model. Plus, it is compatible with both HDR10+ and Dolby Vision, with the same DTS advanced audio format support as the more expensive Hisense, making this TV one of the cheapest home entertainment-ready TVs you can get.One possible reason could be that Hisense is simply taking a bigger hit on its profits. Its TVs could cost the roughly the same to manufacture as everyone else's but its mark-up is smaller. Hisense is an enormous company that makes more than just TVs. It may be happy to turn a bigger profit in its other product areas while it makes a name for itself in TVs.