The company started out with just two employees and a small still and has since grown to be one of the largest vodka producers in New Zealand. 42 Below is now available in over 50 countries around the world.

The Chairman of the Board of Bacardi Limited since 2005 is Facundo L. Bacardi who is also the great-great grandson of Company founder Don Facundo Bacardí Massó and a fifth generation family member.

Analyzing the environmental aspects is advantageous for comprehending how the present trends and developments could influence the promotional plan of our product. It is very important to keep up with the trends in the market to gain a competitive edge over our rival companies. Some of the current trends in the external environment and how these could affect out marketing plan are listed below. Market of interest: The New Zealand vodka market is currently saturated with a variety of products but 42 Below Vodka is a brand that has immense local brand awareness. In the language of Kiwidom, 42 Below is world famous in New Zealand. To capture market allocation, 42 Below Vodka has had to establish and cultivate a strong brand-name. This report discusses the introduction of Feijoa to Kiwis (here and abroad) and the best ways to achieve profitable sales. Feijoa is out to recapture Kiwis who are patriotic and always crave for a taste of New Zealand beginning with those who are in the country and continuing abroad. The subsequent discussion and charts discuss the results of this analysis for Cruiser, Absolut and Grey Goose. has also co-sponsored events like Hilarity For Charity 2012 in support of the Alzeimers Association in Los Angeles in January this year. 42Below has many other external relationships that helps it market dreams, visions and experiences. It's also worth noting that 42 Below is a bit sweeter than most vodkas. That's because they use honey as one of their primary ingredients. Most vodkas are made with either wheat or potatoes, but 42 Below uses sugar cane instead. This gives their vodka a much sweeter flavor profile than most other brands.

The shot is clean in the mouth. There are no noticeable flavors. The shot goes down smooth with a mild burn left on the tongue that slowly reveals itself over a period of several seconds. I haven’t even contemplated a chaser. This is a great straight vodka. The Mixed DrinkJust like with any other product, 42 Below Vodka has a few disadvantages. One is that it's not easily available in all parts of the world. 42 Below is only distributed in New Zealand, Australia, the United Kingdom, and the United States. So if you live outside of those countries, you'll have a hard time getting your hands on a bottle. It's an audacious goal given that we've never been beef and lamb farmers. But we really believe that by combining our business skills with the knowledge of the generous farming community, we can all make a material difference, not just to the farming sector but to our country and the planet."