Simon Harrison, Vice President, Commercial Development at Coca-Cola European Partners GB, said: “72% of energy sector growth over the last year has come from new products [4]. Much of this is thanks to the huge success of Monster’s new variants which contributed to over half of this [5].” Monster Ultra Fiesta blends a juicy mango flavour with the renowned Monster energy blend, giving consumers a delicious energy boost with no calories and no sugar.

A MONSTER START TO THE YEAR WITH TRIO OF NEW VARIANTS

We know there’s big demand in the market for new and exciting flavours, including in the low calorie energy segment. We’re confident that our latest launches, supported by impactful marketing campaigns that the Monster brand is known for, will appeal to new and existing energy drinkers and will drive sustained growth throughout this year.” High caffeine content. Not recommended for children, pregnant or breastfeeding women or people sensitive to caffeine (30mg/100ml). Consume responsibly.

Coca-Cola European Partners (CCEP) is expanding its Monster range with three new additions – Monster Mule, Monster Ultra Fiesta and Monster Juiced Monarch. Inspired by the land down under with over 10,000 beaches, the Great Barrier Reef, and home to some of the most exotic citrus on earth we created Monster Aussie Style Lemonade. A Killer Combo of tropical juices souped up with a full load of our original Monster Energy blend. Monster is… A Life Style in A Can. Carbonated Fruit energy drink with Taurine, L-Carnitine, Caffeine, Ginseng and B Vitamins with Sugars and Sweetener. Zero sugar is a key driver of growth in energy, with Monster’s zero sugar Ultra the no.1 zero sugar energy brand in GB [6].

Monster Juiced Energy Products | Monster Pipeline Punch | Monster Juiced Energy Products | Monster

To support the Monster Ultra range and tap into energy drinkers’ thirst for thrills, Monster is also offering Ultra fans the chance to win an immersive money-can’t-buy snowsport experience with the return of its successful promotion. Carbonated Energy Drink with 10% Fruit Juice from Fruit Juice Concentrate, Taurine, Ginseng, Caffeine, L-Carnitine and B Vitamins with Sugars and Sweeteners. Retailers who want to drive excitement in-store with high-impact snowsport-themed POS materials, should visit and request kits from My.CCEP.co from 6 th February. Monster Mule, Monster Ultra Fiesta and Monster Juiced Monarch will help retailers tap into growing demand for flavour innovation in the energy sectorMonster has led the diversification of the energy sector in recent years, with innovation covering a variety of flavours, juice blends and functional benefits, that have helped to make energy drinks a mainstream choice for shoppers. Available from January, the light and refreshing tropical variant from the number one zero-sugar energy range in GB [7], will help retailers tap into consumer demand for zero calorie options. Monster adds Monster Juiced Aussie Lemonade to its Juiced range and Monster Ultra Rosa is now available nationwide Pippa Collins, associate director commercial development at CCEP GB, said:“Monster has led the diversification of the energy sector in recent years, with innovation covering a variety of flavours, juice blends and functional benefits, that have helped to make energy drinks a mainstream choice for shoppers. Available from January, the ginger brew joins some of Monster’s most popular core variants including Monster Green, the biggest SKU in the Monster line-up [6].

Juiced Monster Sorten | Echte Fruchtsaft Energy Drinks Juiced Monster Sorten | Echte Fruchtsaft Energy Drinks

Now available nationwide, Monster Ultra Rosa combines a crisp red berry blend flavour with a complex floral finish, giving consumers a light, delicious, refreshing energy boost with no calories and no sugar.

Best seller

High caffeine content.Not recommended for children, pregnant or breastfeeding women or people sensitive to caffeine (32mg / 100ml). Consume responsibly. It follows on from two new launches in 2022,Monster Ultra Watermelon and pineapple-flavouredMonster Ultra Gold. In fact,Monster Innovation delivered 18% of Total Energy Category Value growth in 2022 (ibid). Carbonated Energy Drink with 2% Lemon Juice from Lemon Juice Concentrate, Taurine, Caffeine, L-Carnitine and B Vitamins with Sugars and Sweetener. Coca-Cola European Partners has expanded its Monster Energy portfolio with new additions to its Core, Ultra and Juiced ranges Monster Juiced Aussie Lemonade has already been popular in the US and Monster Ultra Rosa delivered the second highest right of sale within the Ultra range in quarter four of last year whilst only in limited distribution [ibid]. We’re confident the new nationwide arrivals will drivesustained growth for the Monster brand, bringing even more excitement to the energy fixture.”

Monster Energy Khaotic 12 x 500ml Cans | Your Coca-Cola UK Monster Energy Khaotic 12 x 500ml Cans | Your Coca-Cola UK

High caffeine content. Not recommended for children, pregnant or breastfeeding women or people sensitive to caffeine (32mg / 100ml). Consume responsibly. Coca-Cola Europacific Partners (CCEP) has unveiled Monster Juiced Aussie Lemonade and Monster Ultra Rosa, alongside the return of its exciting snowsport-themed consumer promotion for the Monster Ultra range.