Ultimately, I don't think you're missing out on anything ground-breaking by not picking this book up. Don't go into this expecting it to be the branding design bible, but consider it a solid introduction.

She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA. To sum up, it's recommended for both marketers and graphic designers, as both teams need to be involved in the process of establishing a brand identity.

In my opinion this would have been much more demonstrative and provided the reader with a clear design process to follow, with clear reference to the different considerations required when developing a successful brand. Although it discussed the tangible and intangible aspects of creating a brand, it gave more attention to the tangible elements or the visual identity of branding, though it has pointed out how the creation of brands needs to include a purpose, a message, a promise and several objectives which would guide designers through the designing process. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The book is split into two areas of focus - the theory and history of branding (thereby providing context) and the development of a practical understanding of the subject. This bestselling book is ideal for students, professionals and agencies working in the fields of: Graphic Design Branding Brand Management Advertising Marketing CommunicationsAuthored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: Defining the audience Analysing competitors Creating mood boards Naming brands Logo design Client presentations Rebranding Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.

Anhand von Übungen und Beispielen werden die wichtigsten Schritte behandelt: Definition der Zielgruppe, Analyse der Wettbewerber, Erstellung von Moodboards, Logo-Gestaltung, Präsentation, das Rebranding und die Einführung der neuen Identität. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Nevertheless, it can give marketers an opportunity to be educated about the important role of graphic designers in the overall branding strategy. However, I will say that it's a fairly sturdy introduction to the subject and worth a read if you are a first year Graphics student (college, not uni) who is contemplating a future in either branding or advertising more generally.However, if you look past that, this book is a good choice in building a good brand strategy foundation.

By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer. The books featured on this site are aimed primarily at readers aged 13 or above and therefore you must be 13 years or over to sign up to our newsletter. This bestselling book is ideal for students, professionals and agencies working in the fields of: •Graphic Design •Branding •Brand Management•Advertising •Marketing •Communications Authored by design and branding expert, Catharine Slade-Brooking,Creating a Brand Identityincludes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:•Defining the audience•Analysing competitors•Creating mood boards•Naming brands•Logo design•Client presentations•Rebranding•Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. but it is suuuuper brief in it's covering of this and almost every other aspect of the topic that it addresses.One final suggestion, it's a guidance book so you might not read all the chapters, only the ones the are related to your part/role in the team/department. I question whether this book actually appeals to the entirety of the audience it’s aimed towards (noted as lecturers, industry professionals and students in the introduction), but as a starting point for a total newbie it certainly provided an informed overview of the subject area. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. For those looking for a book that will guide you in creating a brand strategy, this book has it all!